手機(jī)瀏覽陶衛(wèi)網(wǎng)
2025年3月31日上午，廣東佛山，一場(chǎng)聚焦石材拼花瓷磚領(lǐng)域的媒體發(fā)布會(huì)在Color-X中國(guó)區(qū)總部盛大舉行。發(fā)布會(huì)以“全球石材拼花瓷磚全案開創(chuàng)者——石光·拼花藝術(shù)展”為主題，吸引了行業(yè)多家媒體齊聚一堂，共同見證這一行業(yè)盛事。
On the morning of March 31, 2025, Foshan, Guangdong witnessed a grand media conference focusing on stone mosaic tiles at Color-X China Headquarters.
Entitled "Global Stone Mosaic Tile Total Solution Pioneer - Stone Time · Mosaic Art Exhibition", the event attracted numerous industry media outlets to witness this milestone occasion.
會(huì)上，Color-X中國(guó)區(qū)總經(jīng)理王軍先生，從三大維度品牌定位、營(yíng)銷定位、產(chǎn)品美學(xué)闡述了卡樂品牌的全新定位升級(jí)。他指出：“COLOR-X——石光大理石，將開啟"石" "光"雙生的美學(xué)革命，打造凝固時(shí)光的永恒藝術(shù)。”王軍先生強(qiáng)調(diào)，在石光大理石定位理念的指導(dǎo)下，全新升級(jí)“拼花瓷磚”及產(chǎn)品美學(xué)思路“和美”，夯實(shí)石材拼花瓷磚全案開創(chuàng)者的使命。
At the conference, Mr. Wang Jun, General Manager of COLOR-X China, unveiled the brand's upgraded positioning through three dimensions: brand strategy, marketing orientation, and product aesthetics. He emphasized: "COLOR-X - STONE TIME MARBLE TILES will initiate a dual aesthetic revolution of 'stone' and 'light', creating eternal art that freezes time." Under this positioning philosophy, the brand has upgraded its mosaic tile series and proposed the "Harmony & Beauty" aes thetic concept, reinforcing its mission as the pioneer of comprehensive stone mosaic tile solutions.
隨后，Color-X中國(guó)區(qū)銷售總監(jiān)夏傳斌先生，對(duì)本次新品系列進(jìn)行了深度解讀，其介紹到：石光大理石將通過色度、紋脈、肌理、觸感、光變五大維度的精細(xì)打磨，實(shí)現(xiàn)從“物理還原”到“時(shí)間再造”的跨越性躍遷。本次發(fā)布的石材拼花系列產(chǎn)品，繼續(xù)深挖混搭“和而不同”設(shè)計(jì)理念，將不同材質(zhì)的紋理、不同的光感、不同觸感通過不同的工藝疊加運(yùn)用，表現(xiàn)出產(chǎn)品不同高級(jí)感，終極追求則是不同的空間美感，即“和美”。
Mr. Xia Chuanbin, Sales Director of COLOR-X China, provided in-depth interpretation of the new collection: "STONE TIME MARBLE TILES achieves a transformative leap from 'physical reproduction' to 'temporal reconstruction' through refined development in five dimensions - chromaticity, veining, texture, tactile sensation, and light variation." The new mosaic series further explores the "harmony in diversity" design concept, combining textures of different materials, light effects, and tactile sensations through multi-process applications to create sophisticated products that ultimately pursue spatial aesthetics - "Harmony & Beauty".
當(dāng)前，行業(yè)內(nèi)的拼花產(chǎn)品普遍面臨“設(shè)計(jì)同質(zhì)化、風(fēng)格斷層、落地效果差”三大難題。而Color-X以“石材拼花瓷磚系統(tǒng)”給出了創(chuàng)新答案——從“單產(chǎn)品到全案”解決方案。這一方案打破傳統(tǒng)行業(yè)內(nèi)將拼花產(chǎn)品僅作為浴室墻磚、瓷磚配磚的單一用途，在空間應(yīng)用上實(shí)現(xiàn)全案覆蓋，將拼花設(shè)計(jì)成體系、成系統(tǒng)地呈現(xiàn)給終端用戶，為設(shè)計(jì)師和消費(fèi)者提供無限可能。
Addressing industry challenges of homogeneous designs, style discontinuities, and poor implementation results in mosaic products, COLOR-X proposes an innovative "Stone Mosaic Tile System" solution - transitioning from single products to comprehensive spatial solutions. This approach breaks traditional limitations of using mosaic tiles merely as bathroom wall tiles or decorative accents, enabling full-space applications through systematic design presentations, offering infinite possibilities for designers and consumers.
未來，Color-X品牌將堅(jiān)定地以「石材紋理」為核心，錨定品類話語權(quán)，憑借「石光」系列強(qiáng)勢(shì)破局高端仿石賽道。通過“時(shí)間美學(xué)”理念重構(gòu)品類標(biāo)準(zhǔn)，以極致工藝構(gòu)筑仿石專家的堅(jiān)實(shí)壁壘，在消費(fèi)者心中樹立不可替代的專業(yè)權(quán)威。
Moving forward, COLOR-X will steadfastly focus on stone textures as its core, establishing category authority through the STONE TIME series to break into the high-end stone imitation sector. By redefining category standards with "Temporal Aesthetics" philosophy and building technical barriers through exquisite craftsmanship, the brand aims to establish itself as an irreplaceable expert in consumers' minds.
